Senior Communication Strategist - New York

ABOUT US 

Founded in 1983, Goodby Silverstein & Partners is a full-service advertising agency whose mission is to create experiences that reach millions and even billions but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results. 

We’re cultivating a place where people do their very best work—work that moves people and reshapes culture. To that end, our staff and our work need to reflect the world around us. It’s why we look for interesting talent in unexpected places; why we honor diversity we can see, and diversity we can’t see; and why we search out perspectives and experiences that might be missing here. Diversity at GS&P means that inclusivity and equity must be present here every day, in everything we do. We’re making big strides toward these goals and are constantly excited by the difference it all makes. 

SENIOR COMMUNICATION STRATEGIST – NEW YORK 

What does a Senior Communication Strategist do? 

The role of Communication Strategy is the orchestration of how ideas live, engage, and spread. We believe media should not be viewed as only an outlet for communications, but should be an extension of brands and experiences. 

We believe Communication Strategists work in the creative business, injecting creativity, imagination and potential to our ideas. What really interests a Com Strat is the big idea and what makes it go. We help give the idea a purpose and a center and create strategies that dictate how that idea comes to life. 

Responsibilities may include: 

Own and lead projects, setting the strategic direction for their accounts 

Teach and manage Junior Communication Strategist and/or Communication Strategist(s) 

Apply understanding of client objectives, consumers and media to planning 

Partner with brand strategists to research, develop insights and write briefs 

Partner with creative teams to give input on ideas 

Assist in development of communication architecture to lead media evaluation and selection 

Support creative development process and oversee execution of ideas 

Manage and build client relationships 

Provide a strong voice among inter-agency partners (internal and external) 

Represent the Com Strat POV in New Business pitches in the NYC office 

Day to day media vendor relationships 

Qualities and experience are we looking for? 

A self-starter who can be a source of knowledge and energy about Com Strat in our NYC office. 

Someone who is already tapped into trends and new approaches in media, social media, organic content, creators, etc. 

Previous media planning experience is important 

Ideally some experience in sports and sports sponsorships 

A high degree of curiosity about culture 

Strong presentation skills, ability to hold a room and lead discussions collaboratively 

Ability to simplify and solve problems, and see connections within data 

Forward-facing, independent thinker 

4-5 years relevant experience working in Media Planning or Communication Planning or Connection Planning at an Ad Agency

Regarding compensation for this role, the range below represents the low and high end of the base salary someone in this role may earn as a full-time employee of Goodby Silverstein & Partners in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. Salary decisions are dependent on the circumstances of each hire. 

Senior Communication Strategist – Social Focus: $95,000-$130,000 

At GS&P, we strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection, and/or assessment processes. Should you require accommodation, please get in touch with our Talent Acquisition team by email at jobs@gspsf.com, and we will work with you to meet your accessibility needs. 

If you have the necessary qualifications, we look forward to hearing from you. 

Thank you