Guitar Center
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- Merchandising Team
Merchandising Team
About
The Merchandising Team at Guitar Center is responsible for strategically planning and executing product assortment, visual displays, and category management to drive sales and enhance the customer shopping experience across both physical stores and the eCommerce platform. This includes overseeing specific product categories, optimizing online presence through SEO, and integrating private brand initiatives, while ensuring visually appealing and effective store layouts.
Team members
Alden Harbour Keith
Category Manager - Technology ...
Andrew Koes
Ecommerce Merchandising Analys...
Brian Kary
Manager, Site Merchandising An...
Briana Carney
Visual Merchandising Specialis...
Cristina Livera Lutz
Director, Merchandise Planning...
Dylan van Vleet
Category Manager - Pedals And ...
Greg Riggs
Director, Private Brands
Jordan Barth
Category Director, Miscellaneo...
Luigi de Vito
Merchandise Analyst
Matthew Rogers
Director, SEO
Mel Durana
Director, Store Design & Visua...
Perry Boero
Director Of Merchandising, Ele...
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