Anita Bowers

Anita Bowers has worked in a variety of roles since 2008. From 2008 to 2009, they were a Ramp Service Agent for United Airlines, a Server for Black Rock Pizza, and a Marketing Intern for the Northern Nevada International Center. In 2010, they were a Marketing Associate for EM Research, Inc. From 2008 to 2017, they were also a VP of Projects for the American Marketing Association. In 2015, they were a Field Marketing Specialist II for IGT and a Volunteer for Junior Achievement USA. From 2017 to present, they have held multiple roles at Gurobi Optimization, including Account Manager, Associate Account Manager, and Sr. Marketing Manager. As an Associate Account Manager, they focused on the western US, Canadian, Australian and APAC territories, driving incremental pipeline to the sales team and engaging in prospecting and nurturing activities. As Sr. Marketing Manager, they were responsible for digital marketing, analytics, operations, direct marketing, advertising, customer communications, project management, webinars, trade shows, and customer training events.

Anita Bowers has an education history that includes a Bachelor of Arts in Marketing from the University of Nevada, Reno from 2006 to 2010, and two High School Diplomas from Reno High School from 2004 to 2006 and Tahoma Senior High School from 2003 to 2004. Anita also has several certifications, including Asking Great Sales Questions and Sales Negotiation from LinkedIn in 2021, Fundamentals of Digital Marketing from Google in 2019, Adobe InDesign Part 1 and 2 from New Horizons Computer Learning Centers in 2015, Digital Marketing Analytics and Digital Marketing Strategies: Maximizing Your Visibility from University of Nevada, Reno - Extended Studies in 2015, DMA Certified Marketing Professional (DCMP) from DMA in 2014, and Silverpop Engage Certification from Silverpop in 2012.