Manuela Ferrari

Manuela Ferrari's work experience begins with their current role as a Marketing Automation Senior Analyst at JAKALA since 2023. In this position, they focus on web analytics, KPI reports and analysis, and the creation and optimization of digital advertising campaigns using tools such as Salesforce Marketing Cloud, Mailchimp, Mapp, and SendinBlue. Prior to this, they worked as a Marketing Automation Consultant at H-FARM Digital Marketing starting in 2021, where they had similar responsibilities. Manuela also had a brief role as a member of the Marketing Team at Specialisterne from January to April 2021. Before transitioning into the marketing field, they founded and operated their own small enterprise called The Working Lab from 2016 to 2020, providing consulting services and tuition/coaching to small firms and start-ups, as well as freelance tutoring in various subjects. Additionally, Manuela has experience as a Store Manager at SPRINGTIME NURSERIES ENFIELD LIMITED from 2017 to 2020, a Logistic Supervisor at Booker Group in 2016, a Vice Store Manager at SPRINGTIME NURSERIES ENFIELD LIMITED from 2015 to 2016, and a Vice Store Manager at Tosca Blu from 2012 to 2014. Manuela began their career as a Marketing Manager and Co-Founder of Affitta Presto Franchising Immobiliare from 2010 to 2012, where they focused on marketing for a real estate firm. Prior to that, they worked as a Vice Store Manager at Swarovski from 2008 to 2010.

Manuela Ferrari began their education at Brooke House College in 2005, where they pursued their High School degree in GCSE. Manuela then attended Oakham School from 2006 to 2008, where they obtained their IB Diploma in Business Administration and Management. Manuela furthered their education at BPP University from 2014 to 2017, graduating with a BSc Honour in Business Management with Finance. During this time, they also gained a level 5 degree in Business Administration and Management from the Chartered Management Institute.

In terms of additional certifications, Manuela obtained various qualifications. These include becoming a Salesforce Marketing Cloud Email Specialist through Salesforce in March 2022, achieving the Basic Level certification in Mapp Engage from Mapp Digital in October 2021, and obtaining certifications in Google Analytics and Google Analytics Advanced from Google in May 2021. Manuela also holds certifications as a Certified Customer Service Professional (CCSP) and Marketing Skills Certification from Quantic School of Business and Technology, obtained in April 2020, as well as an Academic Skills and Employability certification from BPP in April 2015.

Manuela's education journey is still ongoing as they are currently pursuing a Master of Science in International Business Strategy at SKEMA Business School.