Fredrik Ohlsson

Fredrik Ohlsson has a diverse work experience spanning over several companies and roles. Fredrik started their career as an International Sales Representative at STILL in 1994 and later joined Orkla Foods Sverige AB as an Area Sales Manager in 1998. In 1999, they became an International Area Sales Manager at Marco AB before moving to BRIO AB in 2002. At BRIO AB, they held various positions including Export Manager, Sales & Marketing Manager for North America and Emerging Markets, and Global Sales Director. In 2010, Fredrik joined Thule Trailers AB as the CEO and also served as the Business Unit Director at Thule Group. Their next venture was ide business consulting in 2014, where they held the position of CEO & Executive Business Consultant. Since 2015, they have been working at Haglöfs AB, initially as the Global Sales Director and currently as the CEO.

Fredrik Ohlsson obtained a Diploma in Digital Transformation from Stockholm School of Economics in 2018. Prior to that, they completed a Diploma in Marketing & Economics from Lund University between 1998 and 2000. Additionally, they hold a Certified Board of Director qualification in styrelsearbete inom små och medelstora företag from Styrelseakademien, completed in 2014.