Leadership Team

The Leadership Team at Haglöfs is responsible for steering the company towards its strategic goals and ensuring the brand remains at the forefront of innovation and sustainability in outdoor gear. They set the overall vision and direction, make high-level decisions, and oversee major functions like commercial operations, brand and product development, marketing, and direct-to-consumer strategies. This team ensures that Haglöfs continues to uphold its commitment to quality, craftsmanship, and environmental stewardship, staying true to its roots while adapting to modern challenges.