Smith Holland

President and CEO, Hallmark Greetings at Hallmark Cards

Holland was previously president and CEO of Crayola since 2015 where he led strategic initiatives focused on innovation, digital transformation, international expansion, Crayola Experience advancement, and supply chain and systems execution. Prior to this role, at Crayola he served as chief financial officer and executive vice president–Crayola International.

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Previous companies

Org chart

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Manager

Mike Perry

CEO & President

Peers

Sean Wille

Vice President Of Customer Finance

Sara Beth Burton

Chief Operating Officer

Darren Abbott

Chief Brand Officer | Hallmark And Hallmark Media

Reports

Cora Storbeck

President Hallmark Corporate Foundation, Community Involvement Director At Hallmark Cards

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Teams

CEO and Executive Team

3 members

Leadership Team

3 members

Timeline

President and CEO, Hallmark Greetings
Current role