Aparajita Kar

Aparajita Kar has a strong background in analytics and insights, with experience in roles such as VP of Analytics at Havas Media Group, Director of Partner Analytics at Wavemaker, and Manager of Analytics & Insights at MEC. Aparajita holds a Masters degree in Integrated Marketing Communications from Northwestern University, focusing on marketing analytics and customer insights development. Aparajita'swork includes analyzing customer behavior, creating targeting strategies, and increasing customer engagement through social media marketing at companies like Adobe Systems and Ahsan Technologies. Additionally, they have experience in marketing operations and brand awareness through events and campaigns at AIESEC in Chennai.

Aparajita Kar completed a B.Sc in Biotechnology from Stella Maris College in 2009. Aparajita then pursued an M.S in Integrated Marketing Communications from Northwestern University, graduating in 2011.