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Allan Byrne

Product Owner at HBF

Allan Byrne is an accomplished Product Owner at HBF Health since July 2015, leading the delivery of integrated digital solutions as part of a major transformation program, including Marketing Cloud, a mobile app, and a web portal. Previously, Allan held roles such as Senior Manager of Member Retention & Communications at HBF, Customer Advocacy Manager at iiNet, and Senior Manager of Member Strategy at RAC WA. Allan's background features senior-level positions in customer strategy and marketing at renowned companies like Carphone Warehouse and Havas, where a strong focus on customer engagement and retention strategies was demonstrated. Currently pursuing a Bachelor of Aviation at Edith Cowan University, Allan also holds a Diploma in Direct & Interactive Marketing and a Trade Qualification in Avionics Maintenance Technology.

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