Holly Goodliffe

Holly Goodliffe's work experience includes roles such as Sr. Director of Scaled CS at Heap starting in 2023, Director of Scaled Adoption & Retention at Heap from 2021 to 2023, and Retention Strategist & Marketer at Adobe from 2015 to 2021. Holly also worked as a Corporate Growth Strategist (Intern) at 3M in 2014, Director of Marketing at Silicon Valley Social Venture Fund (SV2) from 2009 to 2013, and Manager of Marketing & PR at Goodwill Industries International from 2007 to 2009.

Holly Goodliffe holds a Bachelor of Arts degree in Cultural Anthropology and Political Science from Stanford University. Holly completed this degree at an unknown time. In 2013, they enrolled in the UNC Kenan-Flagler Business School where they pursued a Master of Business Administration (MBA) with a focus on Strategy. Holly successfully obtained their MBA in 2015. In 2019, Holly participated in the Reforge: Growth Masterclass program, specializing in Retention & Engagement Deep Dive. Additionally, they hold several certifications including being an Adobe Marketo Engage Certified Associate in Marketing Automation, a Certified Scrum Master from Scrum Alliance, and has completed a Group Facilitation & Participatory Decision-Making course from Community At Work. The specific dates and details surrounding their additional certifications are not provided.