Lieneke van Den Heuvel

Lieneke Van Den Heuvel has a diverse work experience spanning various roles in the media and marketing industry. Lieneke is currently the Chief Brand Officer at Hearst Netherlands, where they are responsible for developing and implementing strategies for several brands including Quote, JAN Magazine, Quest, National Geographic, Holland Herald, and Flying Dutchman magazine. Additionally, they oversee the communication department of Hearst Netherlands.

Prior to their current role, Lieneke served as the Director of HEARST CREATE, an award-winning content marketing agency operating under Hearst Netherlands. This agency specializes in content strategy, creative concepts, and cross-media content production for both national and international A-brands.

Before joining Hearst, Lieneke worked at TMG (Telegraaf Media Groep), where they held the position of Head of Strategy, Marketing & Branded Partnerships. Lieneke'smain responsibilities included developing new brand strategies and creating strategic plans for the B2C department.

Lieneke also has experience working as a Digital Change Consultant and Digital Strategy Consultant at ANWB, a freelance role in which they focused on digital transformation and e-commerce strategies.

Earlier in their career, they held positions such as Director of Strategy & Crossmedia Content Department at Head Office NL (part of Sanoma), Publisher Automotive at Sanoma, and Director of Marketing at AutoTrack.

Overall, Lieneke Van Den Heuvel has demonstrated expertise in brand development, content marketing, strategy development, and digital transformation throughout their career in the media and marketing industry.

Lieneke Van Den Heuvel's education history includes a Bachelor's Degree in Marketing, Communications & Digital Media from Fontys University of Applied Sciences (1993-1997). Lieneke also pursued a master's program in Business Strategy, Customers & Markets, Business Performance, Leadership & People at Aalto University (2011-2012) and a Masterclass in Digital Marketing & Communication at SRM (2013). In 2018-2019, they obtained an HBO degree in Neuromarketing, Sales & Beïnvloedingspsychologie from Academie voor gedragskennis. Additionally, they have obtained various certifications, including "Working with Difficult People," "Design Thinking: Understanding the Process," and "Inclusive Leadership" from LinkedIn, as well as "Body Language for Leaders" and "Developing a Diversity, Inclusion, and Belonging Program" from LinkedIn, among others.