Francesca Masciaga

Francesca Masciaga is an experienced professional currently serving as Proposition Manager at IAG Loyalty since November 2019, responsible for the development and delivery of loyalty strategies for airlines including British Airways, Iberia, Aer Lingus, and Vueling. Previously, Francesca held positions at British Airways in various roles such as Pricing & Inventory Analyst and Loyalty Program Manager, focusing on revenue performance and loyalty propositions. Early career experiences include roles at Selfridges and ASOS.com in merchandising and marketing. Francesca holds a PhD in China-Africa Development Relations from The Open University and has completed multiple qualifications, including a Master of Science in Global Development Management and WSET Level 1 & 2 with distinction.