Giuseppe Zito

Giuseppe Zito is an experienced professional in customer marketing and account management, currently serving as Customer Marketing Manager at The HEINEKEN Company since March 2011. Previously held roles include Account Manager and Store Account Team Leader, demonstrating expertise in customer segmentation, budgeting, and strategic planning. Notable responsibilities include coordinating promotional activities, managing investments, and enhancing sales performance across various channels. Giuseppe also has experience at Rewe Group Italy as an Assistant Buyer in the grocery chemicals division and has held roles in event management and visual merchandising, contributing to a well-rounded skill set in sales and marketing. Educational qualifications include a Master's degree in Retail Management from Università degli Studi di Parma and a degree in Business Economics from Università di Catania.