Laurens Pot

Laurens Pot is an accomplished marketing professional with extensive experience in brand management and trade marketing within the beverage and technology industries. Currently serving as Senior Brand Manager for Texels at The HEINEKEN Company, Laurens leads the Texels team to enhance brand recognition while maintaining local community ties. As a juror for both the Esprix Awards and SAN, Laurens contributes expertise in sales promotions, activations, and fast-moving consumer goods. Previous roles include Marketing Manager at Texelse Bierbrouwerij B.V., Manager Trade Marketing Out-of-Home at Royal Swinkels Family Brewers, and various marketing positions at Samsung Electronics and KPN, showcasing a strong background in collaborating with partners and driving brand performance. Laurens holds a Bachelor’s Degree in International Hospitality Management and a NIMA B degree in Marketing Management.