Jeff Chen

Head Of Brand Marketing at Heir

Jeff Chen has had an extensive career in marketing and brand partnerships. Jeff began their career in 2009 as a Contributing Writer for Dime Magazine. In 2010, they took on the role of Production Manager for Vertical Search Works. In 2011, they joined Game Seven Marketing as a Brand Marketing Senior Account Manager. In this role, they were trusted to lead and build the agency's Jordan Brand business, and they accelerated the account revenue to $10M+ by implementing award-winning experiential and forging deep client relationships. In 2017, they developed their own consultancy business, GREATT Consultancy, which provides integrated creative marketing strategy and partnerships for global brands, creatives, and talent. In 2021, they joined SLAM as a Senior Director of Brand and Integrated Marketing, where they planned and executed the yearly GTM strategy for their marketing initiatives, campaigns, and tentpole event activations. Currently, Jeff Chen is the Head of Brand Marketing for HEIR.

Jeff Chen attended the University of Massachusetts Amherst from 2006 to 2010.

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Timeline

  • Head Of Brand Marketing

    May 1, 2022 - present