Lars Ørhøj Lauridsen

Lars Ørhøj Lauridsen is a seasoned professional with extensive experience in inbound marketing and sales consultancy, currently serving as Manufacturing Lead, Senior Advisor, and Sales Consultant at Helion B2B since May 2023. Previously, Lars held various roles including CRM & HubSpot Coach at Novicell, where expertise led to the company achieving Diamond Partner status with HubSpot, and Marketing Director at AskCody®, focusing on demand generation. Lars also contributed as a Freelance Consultant at InboundBoost and as Inbound Manager at Pravda A/S, aiding B2B companies in optimizing their marketing strategies. Educational credentials include an International Executive Programme diploma from INSEAD and a B.A. in Information Science & Musicology from Aarhus University. Lars has actively participated in volunteer roles, including membership on the Executive Board of the Insead Blue Line Alumni Foundation and as a leader in the HubSpot User Group in Copenhagen.