Taylor L.

Taylor L. has a diverse work experience in various marketing roles and positions. They started their career as an E-commerce Photographer and Stylist at The RealReal from September 2017 to May 2018. Later, they worked as a Marketing Manager at Workshop Cafe, where they were responsible for marketing strategy, data analysis, customer segmentation, and PPC campaigns from January 2019 to August 2019.

In 2020, Taylor joined ModernTax as the Head of Marketing, where they contributed to SEM campaigns, landing page optimization, and onboarding email automations until April 2021.

After that, they became a Lifecycle Marketing Manager at wisp, where they handled various email and SMS campaigns, lifecycle strategies, and A/B testing until March 2022.

From March 2022 to April 2023, Taylor served as a Retention Marketing Manager at Foria, leading email campaigns, direct mail campaigns, referral program strategy, data analysis, and reporting.

Currently, Taylor is working as a Lifecycle Marketing Consultant at Hello Cake, starting in April 2023. Overall, they have experience in email and SMS marketing, data analysis, project management, collaboration with cross-functional teams, and utilizing various marketing technologies.

Taylor L. has a Bachelor's Degree in Cinema and Media Arts and History of Art from Vanderbilt University. They are currently pursuing a Master of Business Administration (MBA) degree at Quantic School of Business and Technology, specializing in Business Administration and Management. Additionally, Taylor has obtained several certifications, including Deliverability from Klaviyo, Google Analytics 4 from Google, Product from Klaviyo, SMS Strategy from Klaviyo, Google Ads: Search, Display, Video, Measurement from Google, and Universal Analytics from Google. They have also completed courses in CSS, HTML, and SQL from Codecademy, although the months and years of completion are not provided.