Chris van der Iest is an experienced individual who has held various roles in companies such as Hello Retail, Backfill, Sandenburg Concept Creation, and Won Hundred. With a background in Strategic Design and Urban Design, Chris has contributed to the development and implementation of innovative concepts for brands and customer experiences. Currently serving as an Account Executive at Hello Retail, Chris is involved in utilizing AI-technology to personalize the buying process for eCommerce businesses. Additionally, as a Co-Founder of Backfill, Chris has been involved in creating pocket notebooks designed for exploration.
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