HelloFresh is the leading global provider of fresh food at home. 

Food & Beverage

HelloFresh

Uwe Voss

Stefan Smalla was born in 1977 in Freital, Germany. Mr. Smalla holds a degree in Business Administration (Diplom-Kaufmann) and studied Business Administration at the Technical University of Dresden and the University of Hagen. In 2000, he started his career at dooyoo as Vice President e-Commerce and later became Chief Technology Officer there. In 2003, Mr. Smalla founded the social network Friendity, which was bought by a German media company. From 2004 to 2011, Mr. Smalla worked, most recently as a manager, at Bain & Co. where he advised companies in the private equity and technology sectors. In 2011, Mr. Smalla and his co-founders founded Westwing Group AG, which he has since led as CEO (Chairman of the Board). Westwing Group AG is now listed on the stock exchange.

Mr. Smalla is currently not a member of other statutory supervisory boards within the meaning of Section 125 (1) sentence 5 half-sentence 1 AktG or comparable German or foreign supervisory bodies of business enterprises within the meaning of Section 125 (1) sentence 5 half-sentence 2 AktG.

At present, the following other significant activities of Mr. Smalla exist within the meaning of the German Corporate Governance Code:

Westwing Group AG (Chief Executive Officer)
According to the assessment of the Supervisory Board, there are no personal or business relationships between Mr. Smalla on the one hand and the companies of the HelloFresh SE group, their corporate bodies or a shareholder directly or indirectly holding more than 10 % of the voting shares in HelloFresh SE on the other hand that are relevant for the election decision of the General Meeting.

Stefan Smalla

Susanne Schröter-Crossan was born in Kassel, Germany, in 1979. Ms. Schröter-Crossan holds a degree in Business Administration (Diplom-Kauffrau) and studied Business Administration at the universities of Bamberg and Mannheim. In 2005, Ms. Schröter-Crossan started her career at [Morgan Stanley](/org/morgan-stanley) and held various roles in Corporate Finance in Frankfurt am Main, Hong Kong and London. In 2010, she moved to [Standard Chartered Bank](/org/standard-chartered-bank). There she worked as a finance expert focusing on convertible/exchangeable bonds in Hong Kong. In 2011, she became Vice President Equity Captial Markets & Equity-linked Origination at Deutsche Bank AG and was also involved in Hong Kong as well as London. In 2016, Ms. Schröter-Crossan became Director Equity Capital Markets Origination at Deutsche Bank AG in London. Subsequently, she became Managing Director and Head of Equity Capital Markets for Germany, Austria and Switzerland at Deutsche Bank AG in Frankfurt am Main. In this position, she was responsible for the equity underwriting business, the support of IPOs, capital increases and equity-related transactions in the DACH region. Since July 2020, Ms. Schröter-Crossan has been Chief Financial Officer of LEG Immobilien SE, where she is responsible for Investor Relations, Finance & Controlling, Portfolio Management, Accounting & Taxes.

During her time at Deutsche Bank AG, Ms. Schröter-Crossan was the global contact for ESG issues within the Equity Capital Markets department and helped build the European ESG product team in the investment bank. She is also a member of the ESG steering committee at LEG Immobilien SE. Due to these activities for Deutsche Bank AG and LEG Immobilien SE, Ms. Schröter-Crossan has very good knowledge in the field of ESG.

Ms. Schröter-Crossan is currently not a member of other statutory supervisory boards within the meaning of Section 125 (1) sentence 5 half sentence 1 AktG or comparable German or foreign supervisory bodies of business enterprises within the meaning of Section 125 (1) sentence 5 half sentence 2 AktG.

At present, the following other significant activities of Ms. Schröter-Crossan exist within the meaning of the German Corporate Governance Code:

LEG Immobilien SE (Chief Financial Officer)
According to the assessment of the Supervisory Board, there are no personal or business relationships between Ms. Schröter-Crossan on the one hand and the companies of the HelloFresh SE group, their corporate bodies or a shareholder directly or indirectly holding more than 10 % of the voting shares in HelloFresh SE on the other hand that are relevant for the election decision of the General Meeting.

Susanne Schröter-Crossan

Natalia Ruban is the current Director of Online Marketing at [HelloFresh](/org/hellofresh). Natalia has previous experience working as the Head of Performance Marketing at [Omio](/org/omio) and as the Senior Online Marketing Manager at Rocket Internet GmbH. Natalia has also worked as an SEA Account Consultant at deltamethod.

Natalia Ruban has a Diplom in Political Science/International Economics from [Freie Universität Berlin](/org/freie-universitat-berlin) and a second Diplom in the same field from REFORGE.

Their manager is Maximilian Backhaus, Global CMO. They are on a team with Marie-Anne Lambert - Global head of Strategic Marketing Initiatives, Marinos T. - Global head of Lifecycle Marketing, and Bill Weiss - VP, Brand & Creative.

Natalia Ruban

Marinos T. is the global head of Lifecycle Marketing at [HelloFresh](/org/hellofresh). Prior to this, they were the head of CRM Strategy & Data Planning at Currys plc from September 2018 to January 2020. From April 2006 to August 2018, they were the head of Customer Value Management at [Vodafone](/org/vodafone).

Marinos T. has an Executive MBA from the [University of Cambridge](/org/university-of-cambridge), an MSc in Finance from [Durham University](/org/durham-university), and a BA in Economics & Applied Quantitative Methods from the [University of Sussex](/org/university-of-sussex).

Marinos T. works with Marie-Anne Lambert - Global head of Strategic Marketing Initiatives, Natalia Ruban - Director of Online Marketing, and Bill Weiss - VP, Brand & Creative. Marinos T. reports to Maximilian Backhaus, Global CMO.

Marinos T.

Viraj Soni

Maria Ludovica Montanari

Chris Wright

Marcus Dixon

Jessica Pawelczyk

Kevin Lofton

David Castro-Gavino

Ed joined [HelloFresh](/org/hellofresh) back in 2012 and co-founded the company's UK business as CEO of [HelloFresh](/org/hellofresh) UK. Four years later he was appointed CEO of [HelloFresh](/org/hellofresh) in the US. In January 2020 Ed joined the [HelloFresh](/org/hellofresh) Management Board as Chief Commercial Officer. Before joining [HelloFresh](/org/hellofresh), Ed worked at Booz & Company. He previously graduated from Oxford University with a degree in Economics and Management in 2010.

Edward Boyes

Before joining [HelloFresh](/org/hellofresh) in 2013, Nuno Simaria was the Backend Team Lead at payleven Global Mobile Payments. He is based in Berlin, Germany. 

Nuno Simaria

Dominik has been CEO since starting [HelloFresh](/org/hellofresh) in 2011. He is responsible for keeping a general oversight of the business and strategy. Dominik’s an entrepreneur to the core and started his first two businesses while still at university. Dominik graduated from WHU with a degree in International Business in 2009, and from the London School of Economics in 2010 with a Masters in Finance and worked for [Goldman Sachs](/org/goldman-sachs) before founding [HelloFresh](/org/hellofresh).

Dominik Richter

Stacy Gordon leads all aspects of Customer Experience, including Customer Insights, Culinary Development, Product Operations and Analytics, and Innovation at [HelloFresh](/org/hellofresh). 

Stacy Gordon

Prior to joining [HelloFresh](/org/hellofresh), Christian spent 19 years in banking, most recently at Bank of America Merrill Lynch where he ran the Equity Capital Markets business for the German speaking region. Prior to that he was at [Goldman Sachs](/org/goldman-sachs) in London and Frankfurt.

Christian Gärtner

Thomas is responsible for the international segment at [HelloFresh](/org/hellofresh) and co-founded the company with Dominik in 2011. Thomas previously worked at OC&C Strategy Consultants and startet a range of his own businesses and ideas. He graduated from WHU with a degree in International Business Administration in 2009, and from the [London Business School](/org/london-business-school) in 2010 with a Masters in Management.

Thomas Griesel

Before joining [HelloFresh](/org/hellofresh) in 2019, Nina Wagner was a Vice President at Parklane Capital. 

Nina Wagner

Before joining [HelloFresh](/org/hellofresh) in 2019, Jindra Zitek was the Chief Operating Officer at [AiCure](/org/aicure). 

Jindra Zitek

Thomas Stroo is a business enthousiast with a global orientation, strong leadership and organizational skills, with numerous experiences in international business environments. He has a passion for logistics and e-commerce driven by technical innovation together with an intense commitment to bring the team beyond their borders. At the moment Thomas is responsible for the logistics of an international e-commerce company in the food industry. Thomas has master degrees in management and applied economics from the [Vlerick Business School](/org/vlerick-business-school) and the University of Ghent. Thomas likes to play a round of golf, is passionate about food and cooking, and is multilingual.

Thomas Stroo

Ian Brooks is an entrepreneurial leader of high-growth Canadian e-commerce success story HelloFresh Canada. He builds high performance, mission-driven organizations to deliver transformational change to the Canadian food system.

Ian Brooks

Bill Weiss leads the [HelloFresh](/org/hellofresh) Brand team including Creative, Marketing Strategy, Social Media, PR & Comms, Recipe Editorial & Production, Creative Operations and two photo studios—the best-in-class in-house agency team powering [HelloFresh](/org/hellofresh) to the title of America's #1 meal kit.

Bill Weiss

Derek Zissman was born in Birmingham, England, in 1944 and is a British citizen. Mr. Zissman is a chartered accountant and has over 45 years’ experience in the capital markets in the United Kingdom. He joined [KPMG UK](/org/kpmg-co-uk) in 1971 and was promoted to partner within five years, a position he held for over 30 years, and was appointed vice chairman of [KPMG UK](/org/kpmg-co-uk) in 2004. During his time at [KPMG UK](/org/kpmg-co-uk), Mr. Zissman was a founding Partner of [KPMG UK](/org/kpmg-co-uk)’s Corporate Finance Group and the Private Equity Group in the United Kingdom and the United States. Following his retirement in March 2008, he has held directorships at Alchemy Partners, Barclays Wealth & Investment Management and Seymour Pierce. He is currently director at Crossroads Partners Ltd.. In addition, Mr. Zissman holds mandates in supervisory bodies of Amiad Water Systems Ltd (non-executive director), Sureserve Group plc (non-executive director) and 600 Group PLC (non-executive director and chairman of the audit committee). Against this background, HelloFresh SE considers Mr. Zissman to be an independent member of its Supervisory Board. Mr. Zissman was appointed for the first time as member of HelloFresh SE’s supervisory board on 1 November 2015. His current term of one year expires at the end of the Annual General Meeting 2020.

Derek Zissman

Ursula Radeke-Pietsch was born in Regensburg, Germany, in 1958 and is a German citizen. Ms. Radeke-Pietsch holds two degrees in business administration and computer science from the Ludwig-Maximilians-Universität München. In 1985, Ms. Radeke-Pietsch joined Siemens. In the course of her career at Siemens, Ms. Radeke-Pietsch has held several management positions, including positions in the area of structured finance, audit and corporate finance. For example, Ms. Radeke-Pietsch was Head of Global Capital Markets at Siemens AG from October 2009 until May 2017. In this position she was responsible for the global capital market strategy of the Siemens Group and optimized its capital structure. She negotiated and managed global funding instruments and programs according to the company's liquidity needs with a team of 13 employees reporting directly to her. This included e.g. the development and implementation of individual financing strategies for M&A projects (IPOs, spin-offs, spin-offs, etc.). From June 2017 to March 2019, Ms. Radeke-Pietsch was Senior Vice President of Corporate Finance and Group Treasury at Siemens Gamesa Renewable Energy SA, Bilbao, Spain. There she built up and headed the global Corporate Finance and Treasury department, which includes the areas of liquidity and risk management, capital markets, foreign exchange management, treasury, trade finance, pensions and insurance. In addition, she established and implemented global standards for governance and internal controls for the finance department, optimized the capital structure and established two external ratings. Since April 2019, Ms. Radeke-Pietsch is Global Head of Strategic Projects at Siemens AG, Munich. In this role she develops, structures and manages global M&A projects, and leads and manages both the digitization process and ESG initiatives for the group's Corporate Finance department. Against this background, HelloFresh SE considers Ms. Radeke-Pietsch to be an independent member of its Supervisory Board. Ms. Radeke-Pietsch was appointed for the first time as member of HelloFresh SE’s supervisory board on 1 November 2015. Her current term of one year expires at the end of the Annual General Meeting 2020.

Ursula Radeke-Pietsch

John H. Rittenhouse was born in Queens, New York, in 1956 and is an American citizen. Mr. Rittenhouse studied at [Rollins College](/org/rollins-college) (business administration, management and operations), Haslam College of Business at the University of Tennessee (Executive Masters of Business Administration) and St. Patrick’s Seminary & University (theology). Mr. Rittenhouse has held senior leadership roles at Wal Mart Stores, Inc., LVMH Moët Hennessy – Louis Vuitton, Michaels Stores, Inc. and Target Corporation and has worked as National Practice Partner at [KPMG](/org/kpmg). At Wal-Mart, he was Chief Operating Officer with responsibility for technology, supply chain, logistics, customer care and operations. At LVMH Moët Hennessy, he served as Senior Vice President of Supply Chain and Finance with responsibility for tax and transfer pricing. At Target Corporation, he held the position of Vice President Supply Chain and Inventory Management, where he organized distribution center operations and managed special projects for the CEO. At Michaels Stores he was Vice President Operations and at [KPMG](/org/kpmg) he was a partner in the consulting department, advising clients on risk provisioning and operations. In 2007, Mr. Rittenhouse founded Cavallino Capital, LLC, where he now serves as chairman and chief executive officer of the firm’s capital, advisory and subsidiary businesses. His particular focus is on investments and consulting services. He also serves as chairman and chief executive officer at VinAsset Inc. In addition, Mr. Rittenhouse is member of the supervisory board of Jumia Technologies AG (deputy chairman and chair of the audit committee), which’s shares are listed on the New York Stock Exchange. Against this background, [HelloFresh](/org/hellofresh) SE considers Mr. Rittenhouse to be an independent member of its Supervisory Board. Mr. Rittenhouse was appointed for the first time as member of [HelloFresh](/org/hellofresh) SE’s supervisory board on 1 November 2015. His current term of one year expires at the end of the Annual General Meeting 2020.

John H. Rittenhouse

Marketing executive with 9 years experience in high-growth and digital environments.

Marie-Anne Lambert

Markus T. Windisch leads operations across [HelloFresh](/org/hellofresh)'s international cluster in 12 countries. 

Markus T. Windisch

Before joining [HelloFresh](/org/hellofresh) in 2014, Maximilian Backhaus was a Senior Consultant at the Monitor Group. He is based in Berlin. 

Maximilian Backhaus

Rachel Zhao

Peter Caron is also on the Advisory Board of Empear AB Codescene. 

Peter Caron

Amy Smith

Before joining [HelloFresh](/org/hellofresh) in 2020, Omar Sattar was the Senior Vice President of Global Supply Chain at Cargo Systems Inc. 

Omar Sattar

Eva Switala leads corporate communications, financial communication and crisis communication for HelloFresh SE (group) as well as each of the company's local branches (10+ markets across 3 continents). 

Eva Switala

Before joining [HelloFresh](/org/hellofresh) in 2019, Laurent Guillemain was a Principal at The Boston Consulting Group. 

Laurent Guillemain

Pauwel Wiertsema was previously the COO of HelloFresh Benelux. 

Pauwel Wiertsema

Tom Rutledge was a contestant on MasterChef Australia Season 3 in 2011. 

Tom Rutledge

Gerry McGowan is a seasoned business executive with 20+ years of corporate leadership and supply chain management experience in the logistics sector. 

Gerry McGowan

Mark Eberly leads the US People team to achieve organizational goals and build an outstanding workplace.

HelloFresh

Org chart

Teams

CEO and Executive Team

Leadership Team

Board of Directors

Founding Team

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