Head Of Brand

We’re looking for a Head of Brand to join our growing team, working closely with our senior leadership team in shaping and driving the overall brand strategy. This will include creating brand trust, increasing awareness and driving customer acquisition, engagement and loyalty. 

As Head of Brand, you will work closely with the VP of Growth, primarily focusing on leveraging data and analytics to inform decision-making and optimise brand performance. You will take ownership of the brand strategy and execution of such strategy and ultimately grow Hertility into a household brand. Key responsibilities will include but not be limited to:

• Brand Strategy: Lead the development of comprehensive brand strategies that align with overall business goals and target audience preferences across three areas: DTC, B2B and Clinical Partnerships.
• Data Analysis and Insights: Utilise data analytics tools and methodologies to track brand performance, monitor market trends, and identify growth opportunities.
• Brand Storytelling: Lead the development of cohesive brand narratives that capture the essence of our brand and resonate with our audience. Ensure consistency in messaging and storytelling across all brand touchpoints.
• Creative Strategy: Work closely with our Senior Creative Strategist to develop creative strategies that align with Hertility's vision, values, and business objectives. Translate marketing goals into innovative concepts and campaigns that engage and inspire our audience.
• Creative Direction: Provide clear direction and feedback to creative teams, including designers, copywriters, photographers, and videographers. Inspire and mentor team members to push the boundaries of creativity and deliver exceptional work.
• Visual Identity: Define and maintain the visual identity of the brand, including logo design, colour palette, typography, and imagery. Oversee the creation of assets that reflect our brand aesthetic and ethos.
• Social Strategy: Work closely with the Social Media Manager to develop a strategy that propels our social media performance through the delivery of all content and efficient tracking, across all social platforms.
• Campaign Conceptualisation: Support the Brand and Growth teams to create concepts for integrated marketing campaigns that drive brand awareness, engagement, and loyalty, then work with teams to ensure a seamless execution.
• Brand Performance Tracking: Establish OKRs to evaluate the effectiveness of brand initiatives and campaigns. Continuously monitor and analyse data to measure ROI and optimise strategies accordingly.
• Collaboration and Partnership: Foster strong partnerships with internal and external stakeholders, including partners, influencers, and brand ambassadors. Collaborate closely with Growth, Product, and wider teams to ensure alignment and consistency in brand messaging and execution.
• Team Management: Manage the brand team which consists of our Senior Creative Strategist, Social Media Manager and Content Creators.
• Budget Management: Manage the brand budget effectively, allocating resources to initiatives that deliver the highest impact and ROI.
• Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in messaging, visual identity, and tone across all channels and platforms.