Michelle Weden

Michelle (Barthole) Weden is the Head of Innovation at Heyday, leading the innovation team for the Beauty, Wellness, and Personal Care sector. Prior to their current role, Michelle served as the Director of Brand Marketing and Innovation at Function of Beauty and held various positions at Unilever, including Senior Global Brand Manager and Customer Business Manager. Michelle is a co-founder of Love Beauty and Planet and ApoThCARE Essentials and has a strong background in brand management, marketing, and data analytics. Michelle holds an MBA from Rotterdam School of Management, Erasmus University, and a Bachelor of Science in Marketing from Rutgers Business School.