Craig Capella

Craig Capella serves as the Executive Vice President of Sales at High Brew Coffee, leading all Sales and Distribution teams since July 2018. In this role, Craig oversees a team of 9 to 24 members, focusing on strategy, distributor relations, national accounts, eCommerce, and field execution. Craig's expertise extends to budget construction, P&L oversight, and presenting at Board of Directors meetings, along with experience in M&A processes. Prior to High Brew Coffee, Craig held senior positions at Bai Brands and The Coca-Cola Company, where responsibilities included managing large sales operations and developing strategic plans to enhance revenue growth across various channels. Craig holds a Bachelor of Science in Marketing from Towson University.