Sr. Marketing Operations Manager - Remote

About Highspot Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

About the Role The Revenue Operations organization is at the intersection of Marketing, Account Development, Sales, Services, and Finance. It encompasses Sales & Marketing Operations, Deal Strategy, Technology, Analytics, and Incentive Compensation. The Revenue Technology team is responsible for implementing the GTM strategy with regards to system administration, infrastructure, and security.

Reporting to the Director of Revenue Technology, the Senior Marketing Operations Manager will be responsible for shaping and implementing our marketing operations strategy and roadmap, while leading cross-functional collaboration for seamless execution. The successful candidate in this role will also have the opportunity to lead an offshore team of system administrators.

What You'll Do

• Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs.
• Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision.
• Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
• Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
• Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
• Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
• Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.

Your Background

• 5+ years of experience in global B2B marketing, specializing in marketing operations, tools, and analytics. Marketo experience  is required.
• Deep understanding of database structure, data hygiene, reporting/analytics, and attribution, including advanced knowledge of Salesforce reporting and Bizible.
• Strong analytical skills to extract insights and intelligence from marketing data.
• Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• Proven experience in building, rebuilding, and governing multiple large marketing automation platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Technical proficiency, excellent communication skills, and a drive to improve processes.
• Knowledge of GDPR and similar Global regulations.

This position is available either in-office or remote, as applicable, at the following locations

• Arizona - Remote
• Arkansas - Remote
• California - Remote
• Connecticut - Remote
• Florida - Remote
• Georgia - Remote
• Idaho - Remote
• Illinois - Remote
• Maryland - Remote
• Massachusetts - Remote
• Michigan - Remote
• Minnesota - Remote
• Missouri - Remote
• Montana - Remote
• Nevada - Remote
• New Hampshire - Remote
• New Jersey - Remote
• New York - Remote
• North Carolina - Remote
• Ohio - Remote
• Oregon - Remote
• Pennsylvania - Remote
• Tennessee - Remote
• Texas - Remote
• Utah - Remote
• Virginia - Remote
• Washington - Remote
• Washington - Seattle
• Washington, D.C. - Remote
• Wisconsin - Remote
• #BI-Remote