Amanda MacHado

Amanda Machado has extensive work experience in the marketing and communication field. Amanda is currently working at Hilab as the Head of Marketing. Prior to this, they held the position of Leader of Communication, Marketing, Products, and Services at LIDE PARANÁ - Grupo de Líderes Empresariais. Amanda also worked at Hilab as a Coordinator of Events and Press, where they were responsible for managing the events and press team, implementing branding campaigns, and planning press and PR activities. Before joining Hilab, they worked at Espaço/Z. Uma agência. Vários sotaques. as a Regional Marketing Manager and an Accounts Coordinator, where they handled regional marketing management, negotiation of trade materials and regional PDVs, budget management, and team management. Amanda also gained experience at Grupo RBS as an Events Executive, where they produced and organized events, shows, and promotions, created commercial plans for radio events, and developed advertising briefings. At Fundatec (Fundação Universidade Empresa de Tecnologia e Ciências), they worked as a Communication and Marketing Intern, providing communication and press support, conducting press clippings, and assisting in event planning and execution. Amanda started their career at CAR Central as a Sales Assistant, where they had customer service responsibilities, conducted client prospecting, and handled pricing and special discounts.

Amanda Machado completed their undergraduate degree in Social Communication and Public Relations at the Pontifical Catholic University of Rio Grande do Sul from 2008 to 2012. Amanda further pursued their education by completing a postgraduate specialization in Communication Planning and Image Crisis Management from 2015 to 2016 at the same university. Additionally, they obtained a certification in Expocine 2020 from Expocine in the year 2020.