Britt Farrar

Britt Farrar is a seasoned communications and marketing professional with extensive experience in social media, public relations, and paid media strategies. Currently serving as the Senior Director for Social, Creator & Communities at Hilton, Britt leads global social, influencer, creator, and community activation strategies. Previous roles include Senior Director positions in Performance Media and Programmatic Media at CarMax, where Britt managed significant paid acquisition investments and digital prospecting efforts. Additionally, Britt has held leadership roles in public affairs and marketing for various organizations, including the Virginia Department of Transportation and the American Heart Association. Academic credentials include a Bachelor of Science in Mass Communications from Virginia Commonwealth University.