Scott Russell is an experienced professional in customer engagement and marketing, currently serving as the Senior Director of Customer Engagement at Hilton since September 2017. In this role, Scott has led initiatives during the COVID-19 crisis, enhancing customer behavior narratives using data analytics and optimizing marketing strategies. Previous positions held at Hilton include Senior Manager of Customer Growth & Offer Strategy, where Scott developed high-impact promotional campaigns, and Manager of Member and Program Performance, focusing on promotional strategies and consumer insights. Prior experience at Target from 2013 to 2017 involved various analytical roles, including Senior Pricing Analyst, where Scott developed pricing strategies and promotional methodologies that significantly contributed to revenue growth. Scott holds an MBA from the University of St. Thomas and a Bachelor of Science in Biology from Wheaton College.
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