Alethea Yip

Alethea Yip is an accomplished content strategist with extensive experience in editorial management and content production. Currently serving as the Director of Content Strategy at HIMSS Media since October 2018, Alethea Yip oversees the content quality for multiple information brands and analyzes performance metrics to enhance audience engagement. Previous roles include Editorial Consultant at MRK Technology Marketing Services, Managing Editor at InformationWeek, and Managing Editor of Strategic Content at Slashdot Media, among others. Alethea Yip possesses a strong foundation in journalism with a Bachelor of Arts degree from San Francisco State University and has been instrumental in shaping editorial directions and producing high-quality content across various platforms throughout a career spanning over two decades.