Samta Bansal

Samta Bansal has over 20 years of work experience in marketing, strategy, and sales enablement roles in various technology companies. Samta is currently the Head of Global Marketing at Hitachi Digital Services, where they focus on driving GTM strategies and value proposition development. Previously, they worked at Hitachi Vantara as a Global Marketing and Strategy Executive, leading strategic marketing and commercialization efforts for a diverse portfolio of consulting services. Before that, Samta worked at General Electric - GE Digital, where they were responsible for optimizing the go-to-market strategy and commercialization of the company's IIOT software and software-enabled services. Samta also has experience working at Cadence Design Systems and Synopsys, where they held roles in product marketing, strategy, and market development. Overall, Samta has a strong background in creating differentiated positioning, messaging, and content across various marketing channels.

Samta Bansal has a diverse education history. Samta earned a degree in Executive Leadership - MDC from Crotonville Alumni in 2019. Earlier, they pursued an MBA in Marketing and Leadership - Leading people and organizations from Santa Clara University in the period 2002-2005. Samta also holds a BE degree in Electrical and Electronics, along with a Masters in Physics, from Birla Institute of Technology and Science, Pilani, completing their studies from 1992 to 1998. Samta started their education journey at Canossa convent Inter College, where they completed their 10+2 degree with a focus on Physics and Maths from 1990 to 1992.