Tracey Gibb

Tracey Gibb has extensive experience in the field of market research and qualitative consulting. Tracey is currently working as the Director - Qualitative Research at HLK since March 2023. Prior to that, they served as the Senior Manager - Qualitative Lead at HLK from May 2021 to March 2023.

Before joining HLK, Tracey worked at Ipsos North America as a Senior Qualitative Consultant and Moderator from September 2018 to May 2021. In this role, they focused on qualitative research across industries, aiming to provide insights that drive effective business decisions and identify untapped business opportunities.

Tracey also served as the Senior Director of Market Research at GOJO Industries from January 2017 to August 2018. In this position, they led the market research function, identifying research needs, developing research plans, and extracting insights and recommendations from the research. Additionally, they managed and coached a team of research professionals, emphasizing the transformation of data into actionable insights.

Prior to their time at GOJO Industries, Tracey worked at The J.M. Smucker Company as the Senior Manager of Consumer & Market Insights from May 2015 to December 2016. Tracey provided strategic support and insights for the Coffee and Foodservice business units, leading a team of insights professionals and executing strategic research for brand strategy, communications, and innovation.

Tracey's earlier experience includes roles at Nestle as the Retail & Shopper Insights Manager, Frozen Scale, from June 2012 to June 2013, and as the Manager of Marketing Intelligence from August 2005 to June 2012. During their time at Nestle, they conducted research, developed strategies, and presented insights to internal and external stakeholders.

Tracey also worked as the Consumer Insights Manager at Orbitz in 2004, where they were responsible for research across various travel websites within the Cendant travel portfolio. Prior to that, they were a Senior Market Research Manager at Kraft from 1999 to 2004, working on syndicated research support, base business research, and innovation, conducting both quantitative and qualitative research.

In summary, Tracey Gibb has a strong background in market research and qualitative consulting, having held various managerial and leadership positions in renowned companies throughout their career.

Tracey Gibb earned a Bachelor of Arts (BA) degree in Psychology from Ohio University, which they attended from 1990 to 1994. Following their undergraduate studies, they pursued further education at Bowling Green State University from 1994 to 1999, where they obtained a Master of Arts (MA) degree in Psychology.