Abel Otero Díez

Abel Otero Díez has a diverse work experience in the field of digital marketing. Abel currently serves as the Head of Performance at HOFF, where they lead the global performance marketing strategy and oversees the paid media budget. Prior to this, Abel worked as a Paid Media Manager at IBG Illice Brands Group, where they developed and managed paid media campaigns across various platforms. Abel also worked as a Paid Media Specialist at D.Franklin, where they implemented full-funnel strategies and optimized campaigns on different paid acquisition channels. Abel has also worked as a Digital Consultant at Grupoidex, where they developed digital strategies for clients in the ecommerce, fashion, and automotive industries. Additionally, they gained experience as a Digital Strategist Intern at Grupoidex, supporting social ads management and optimization for clients. Abel has also worked as a Social Media Manager (Freelance) at Viajes University and as a Community Manager & Content Writer at UA - Universidad de Alicante / Universitat d'Alacant. Abel's expertise lies in paid media management, social media advertising, and digital strategy development.

Abel Otero Díez completed their Degree in Advertising & Public Relations at the Universitat d'Alacant from 2014 to 2018. In addition, they obtained additional certifications, including E² Training from CISE | Centro Internacional Santander Emprendimiento in February 2018 and the First Certificate in English (FCE) from the University of Cambridge in February 2017.