Claudia Cañas Mas

Claudia Cañas Mas has a diverse work experience in the field of marketing, communications, and digital media. Claudia started their career as an Account Executive at Equipo Singular, where they focused on communication and event planning. Claudia then moved on to work as a Sales Manager at DiR Corporate, where they coordinated the sales team and managed customer loyalty.

After their time at DiR Corporate, Claudia worked as a Communication & Event Manager at a freelance capacity for 'La Específica', an actors platform in Barcelona. Claudia then joined Blawcel 360, SL as an Account Manager, where they specialized in advertising strategy and campaign coordination.

Claudia's career progressed further when they joined XXL COMUNICACIÓN as an Account Manager. Claudia managed big national and international brands in the fashion and lifestyle sector, and was responsible for market research, client communication, and strategic planning.

Moving forward, Claudia became part of Pronovias as a PR & Press Specialist and E-PR, Digital & Offline Content Strategist. Claudia developed marketing communication plans, including media relations strategies and celebrity/influencer engagements.

Claudia later took on the role of PR & Communication Director at 21 Buttons, an international startup. Claudia was responsible for establishing the communication department, developing brand positioning and strategy, and managing a team. Claudia also coordinated and produced events in multiple countries and worked with influencers and celebrities.

Following their time at 21 Buttons, Claudia joined Pronovias Group as the Global PR & Press Manager and eventually became the Global Social Media Manager & Digital Communications lead. In these roles, they were responsible for developing and implementing digital communication strategies, overseeing budget management, and reporting directly to the company's senior management.

Most recently, Claudia joined HOFF as the Chief Marketing Officer. As CMO, they are expected to lead the marketing initiatives of the company.

Overall, Claudia has built a strong background in marketing, communications, and digital media throughout their career, with notable positions at Pronovias, 21 Buttons, and HOFF.

Claudia Cañas Mas has a diverse education history. In 1986, they attended Escola Thau, where they completed their primary and secondary education. Later, in 2004, they enrolled at Universitat Ramon Llull, where they pursued a Bachelor's Degree in Advertisement and PR. After completing their undergraduate studies in 2008, Claudia furthered their education at Universitat Pompeu Fabra. In this institution, they obtained a Postgraduate degree in Journalism which they completed in 2009. In 2017, they briefly attended Universidad Complutense de Madrid for a Wedding Planner program. Most recently, Claudia pursued a Master's degree in Digital Marketing at La Salle BCN, which they completed in 2020.