Torben Dax

Torben Dax is an accomplished professional in sales and marketing analytics, currently serving as the Leiter Sales & Marketing Analytics at Hoffmann Group since March 2018. With expertise in developing business and data analyst teams, Torben focuses on enhancing reporting processes using Microsoft Power BI. Previous roles include Senior Business Data Analyst and Sales Analyst, where contributions involved creating automated reporting systems and SAP BW queries. Torben's earlier experience at trnd International GmbH as the International Head of Data and Analytics involved leading international teams and standardizing campaign metrics. Torben's career began with various positions in sales and marketing across companies like Storck and Danone. Torben holds a Master of Science in Marketing from FAU Erlangen-Nürnberg and a Bachelor of Arts in Business Administration from Leuphana University of Lüneburg.