Shubham Kumar

Shubham Kumar is a Senior CRM Manager at HomeToGo since November 2020, where significant achievements include developing an automated communication tracking system and launching a user segmentation model using machine learning, resulting in reduced unsubscription rates and increased revenue. Prior roles at HomeToGo as CRM Manager and Junior Marketing Analyst involved optimizing email communications, improving CRM systems, and managing data infrastructure. Shubham also gained experience as a Marketing Intern at N26, performance marketing campaigns at moovel Group, and international marketing at FlixBus. Early career positions included roles as an Online Marketer, MIS Analyst at Larsen & Toubro, and a Trainee at DLF Limited. Shubham holds a Master's degree in Business Administration from ESCP Business School and a Bachelor's degree in Civil Engineering from Manipal Institute of Technology.