Marley Hayles is an accomplished digital marketing professional currently serving as Head of Performance Marketing at Hometree since May 2022, previously holding the position of Digital Marketing Manager at Your Repair and Checkatrade.com. Notable achievements include driving a 110% year-on-year growth in B2B customer acquisition and a 273% increase in B2C leads at Checkatrade, launching Meta as a significant acquisition channel, and implementing a comprehensive paid strategy that enhanced customer engagement across all stages of the purchase funnel. Prior experience as a Digital Marketing Executive at HomeServe involved optimizing paid search channels, enhancing advertising efficiency, and launching new digital marketing initiatives, showcasing a strong track record in performance-driven marketing strategies.
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