Anne L.

Anne L. is a seasoned marketing professional with extensive experience in brand strategy and communication, currently serving as the Director of Brand Marketing at the Hong Kong Tourism Board since December 2020. In this role, Anne drives global brand strategies for over 20 markets, promoting Hong Kong as a premier travel destination. Anne's accolades include the 2022 HKMA Outstanding Marketing Professional Award and multiple marketing awards across various years, including the 2024 Global PATA and the 2023 HKMA Marketing Excellence awards. Prior to the Hong Kong Tourism Board, Anne held leadership positions at Danone, Havas, and Saatchi & Saatchi, focusing on brand innovation, portfolio management, and effective communication strategies.