Dana McPherson

Dana McPherson is an accomplished marketing and communications professional with extensive experience in higher education and agency settings. Currently serving as the Assistant Vice President for Marketing and Communications at Howard University, Dana previously held significant positions at the University of Florida, managing brand strategy and marketing initiatives that elevated institutional reputation and visibility. Notable achievements include leading comprehensive brand launches, executing high-impact campaigns, and managing substantial marketing budgets. Dana's earlier roles included overseeing marketing efforts within student affairs and strategic communications, as well as directorial positions in agencies, showcasing a robust background in project management and client relations. Education includes a Bachelor of Science in Journalism with a focus on Public Relations from Florida Agricultural and Mechanical University, along with training in web application essentials and digital media.