Huxly Global
Karen P. is an accomplished marketing professional with extensive experience in brand strategy and management across various sectors, particularly in FMCG. Currently serving as Director at Huxly Global since May 2018, Karen leads insight and brand positioning projects for high-profile clients, utilizing expertise as a qualified qualitative moderator. Prior to this role, Karen operated as a Freelance Marketing Manager at Karen Poole Consulting, managing marketing activities and brand development for clients such as Ella's Kitchen and Paddy's Bathroom. Karen's career also includes significant positions at Associated British Foods plc, Yorkshire Tea, and Nestlé, where responsibilities spanned shopper marketing, innovation strategy, and brand management. Karen holds a Bachelor of Commerce and a Bachelor of Arts in Marketing from The University of Auckland.
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Huxly Global
We're a brand strategy and innovation consultancy. We believe that brands need to be simple, but the people that buy those products are often complicated. So we help our clients embrace the complexity of human life by understanding their emotional, functional, social and sensorial needs. Huxly is a unique team of strategists, designers and sensory scientists who use radically new approaches to build stronger, more successful brands. Being part of the MMR group gives us a global network, powerful digital tools, and a data science capability. This allows us to understand strategic and cultural situations globally and develop inspiring creative solutions.