Hestefany Mavarez

Hestefany Mavarez began their work experience in 2018 as a Google Ads Specialist at Cognizant, where they provided technical support for the creation and optimization of Google Ads campaigns. Hestefany also resolved queries related to Google Analytics, Google Merchant Center, and Google Tag Manager.

In 2019, they joined dentsu international as a Paid Media Regional Analyst, responsible for implementing and optimizing regional Paid Media campaigns for General Motors. Hestefany analyzed daily data to identify improvement opportunities, proposed and executed action plans, and worked closely with the Business Intelligence team to develop reports and insights for clients.

From 2021 to 2023, Hestefany worked at Leadaki as a Performance Analyst. Their responsibilities included creating, monitoring, and optimizing campaigns focused on performance objectives such as leads, offline conversions, and online sales. Hestefany processed data, built weekly dashboards and monthly reports, interpreted data to generate insights for continuous strategy improvement.

Currently, Hestefany holds the position of Ad Operations Specialist at Hyperlocology, starting in 2023. No specific end date is provided for this role.

Hestefany Mavarez's education history begins in 2013 when they enrolled at the Universidad de Falcón. Hestefany completed their studies in 2016 and obtained a degree in Ingeniería with a field of study in Ambiental.

In 2023, Hestefany attended the UnicornProject and pursued a degree in Análisis de Datos with a field of study in Procesamiento de datos.

In addition to their formal education, Hestefany has obtained various certifications. In 2022, they received a certification in Copywriting from Coderhouse and a certification in Publicidad programática: Compra en Medios Digitales from Crehana. In 2021, they obtained certifications in Growth Marketing from Coderhouse, Fundamentos del comercio electrónico from LinkedIn, Google Ads avanzado from LinkedIn, and Marketing online: Conversion Rate Optimization from LinkedIn.

Furthermore, in 2021, Hestefany achieved an IMS Certification on Twitter from IMS Internet Media Services. In 2020, they gained certifications in Publicidad Omnicanal from Convierte Más, Facebook Ads: Creación de campañas from LinkedIn, and La Comunicación Integrada de Marketing o Integrated Marketing Communications from LinkedIn. Additionally, they completed a certification in Programación desde Cero from EDteam and obtained IMS Certifications on LinkedIn and Programmatic from IMS Internet Media Services.

In terms of Google certifications, Hestefany obtained certifications in Certificación de Publicidad en Búsqueda de Google Ads, Certificación de Publicidad en Display de Google Ads, Examen de certificación de Search Ads 360, Google Analytics Individual Qualification, and Certificación de Campaign Manager 360 in 2022. Hestefany also achieved a certification in Certificación de Display & Video 360 from Google in 2021 and a certification in Certificación de Medición de Google Ads in 2020.