Anna Scanferla

National Sales Marketing Manager at IBSA France

Anna Scanferla is an experienced National Sales Marketing Manager at IBSA Pharma SAS since April 2023, previously serving in various roles at Johnson & Johnson from 2000 to 2023. Key positions included Regional Public Account Lead and Strategic Private Account Director, focusing on strategic account access, product value proposition, and long-term commercial negotiations in the private sector. Anna successfully developed regional plans and pricing strategies while managing cross-functional collaborations, achieving significant private-public partnerships and managing multiple regional HTA papers. Educational qualifications include training in Value-Based Healthcare and Economics of Health Drugs and Technologies at SDA Bocconi and Università degli Studi di Genova, along with a degree in Oriental Literature and Languages from Università Ca' Foscari Venezia.

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