Shéa Bennett

Shéa Bennett is a seasoned professional with extensive experience in strategy, branding, and digital marketing. Currently serving as Strategy Director at Identity Middle East since April 2024, Shéa previously held multiple leadership roles at Identity from September 2015 to April 2024, including Head of Strategy, Head of Brand Experience, and Head of Digital. Prior to that, Shéa was an Editor at Adweek, where responsibilities included writing articles about Twitter and social media trends, and served as Social Media Manager at SCS Marketing Ltd, overseeing online marketing campaigns. Shéa also authored and published the Twitter blog Twittercism.com and played a significant role in organizing the AllTwitter Marketing Conference in 2013. In earlier career stages, Shéa worked as a Proprietary Trader at Marex Financial Ltd and held directorial positions at That Research PLC and Trend Analysis Ltd. Shéa's educational background includes studies at The Grove College from 1982 to 1988.