Iona Meng

Iona Meng is an experienced marketing professional with over 15 years in performance marketing and digital strategy. Currently serving as the Head of Performance Marketing & Social Media at IDP Connect, Iona focuses on optimizing paid media strategies for rapid business growth and implementing comprehensive non-SEM marketing initiatives. Previous roles include Senior Paid Media Manager at INTO University Partnerships, where Iona directed global paid media strategies for prestigious university partners, and Digital Marketing Manager at London & Partners, managing online marketing strategies targeting Chinese audiences. Iona's early career involved positions such as Assistant to the CEO at Seven Media and a PPC internship, complemented by a Master's degree in Creative Media Practice from the University of Sussex and a Bachelor's in Japanese Study in Business and Culture from Guangdong University of Foreign Studies.