Ted Donnelly

Ted Donnelly, PhD, IPC has extensive experience in the market research and insights industry. Ted is currently serving as the Vice President of Custom Research Solutions at iMarketResearch, where they lead a team in designing and delivering tailored solutions to help clients with their business challenges. With their analytical skills and market research knowledge, they provide strategic guidance and actionable insights to drive growth and customer satisfaction.

Prior to their current position, Ted held the role of Vice President of Client Solutions at Sago, where they achieved substantial growth by developing strategic brand accounts and leading a sales enablement team. Ted also served as a member of the Board of Directors at the Insights Association, responsible for merging legacy CASRO and MRA associations to benefit the industry.

Before joining Sago and the Insights Association, Ted was the Managing Director at Baltimore Research, a full-service research and insights firm. During their time there, they directed strategic planning, sales, client services, and marketing, implementing technological efficiencies that resulted in significant cost savings for the company.

Ted has also been involved in various leadership roles at the Marketing Research Association, serving as the Immediate Past Chairman, Chairman of the Board of Directors, Vice Chairman, Secretary, and Director at Large. Ted played a key role in negotiating the merger between CASRO and MRA, ensuring the long-term health of the industry and contributing to its evolution.

In addition to their industry experience, Ted has taught marketing courses as an Adjunct Faculty member at Johns Hopkins University and as a Marketing Course Instructor at the University of Edinburgh.

Overall, Ted Donnelly, PhD, IPC is a highly experienced professional in market research and insights, with a proven track record of driving growth, spearheading industry initiatives, and nurturing long-term relationships. Ted brings a strong analytical mindset and a passion for exploring emerging methodologies and technologies in the field.

Ted Donnelly, PhD, IPC has an extensive education history. Ted obtained their Bachelor of Science (BS) degree in Psychology, Business, and Sociology from Penn State University between 1994 and 1998. Following this, they pursued higher studies at The University of Edinburgh, where they earned a Master of Science (MSc) degree in Marketing Research from 1998 to 1999. Ted then continued their academic journey at The University of Edinburgh, completing their PhD in Consumer Behavior & Advertising Research from 1998 to 2001.

In addition to their educational qualifications, Ted Donnelly also holds several certifications. Ted obtained the Professional Researcher Certification (PRC) from MRA in 2006, became an IPC Master from the Insights Association in 2017, and received the Bronze Level Certification for Sales from Sandler in 2022.