Robin Burrowes

Robin Burrowes has a strong background in marketing and brand management. Robin has worked at various companies, including IMDb.com, Amazon, Apple, Microsoft, HMV, and Tennent Caledonian Breweries Ltd.

At IMDb.com, Robin served as the Global Head of Marketing. Robin led marketing efforts to support the career growth of industry professionals and help entertainment fans discover new content. Robin successfully grew brand awareness and traffic, and launched new programs such as podcasts and TV ads for the brand.

At Amazon, Robin held multiple roles. As the Marketing Leader (Principal) for IMDb, they focused on brand awareness and traffic growth. Robin also established the Podcast growth development program. In addition, they served as the Head of Marketing for Amazon Go, where they led the marketing efforts for Amazon Meal Kits, including the rollout across Whole Foods Market stores and the introduction of Prime Member deals. Prior to that, they were the Global Head of Paid Media Marketing for Amazon Music, where they developed the paid media acquisition strategy and beat annual fiscal targets for three consecutive years. Robin also served as the Head of Marketing (Games) for Amazon Appstore, leading the 3rd party marketing strategy for games and launching exclusive titles.

At Apple, Robin was the Head of App Store Marketing for the EMEIA region. Robin led partner marketing strategies for various campaigns in collaboration with UEFA, The Times, and other media and brand partners.

At Microsoft, Robin held various roles within the Xbox division. Robin served as the Head of Marketing for Xbox Live EMEA, leading the marketing team and achieving business growth. Robin successfully launched Xbox Live in new countries within the EMEA region. Prior to that, they were the Marketing Lead for Xbox Live UK, managing key initiatives and driving growth during a pivotal period. Robin also worked as a Marketing Manager for MSN EMEA, where they led commercial music partnerships and introduced new B2B tools strategies.

At HMV, Robin was the Promotions Manager for the UK, leading major in-store and consumer promotions. Robin executed national promotions with major brands such as Pepsi, Cadbury's, and Walker's.

At Tennent Caledonian Breweries Ltd., Robin worked as a Brand Marketing Manager, overseeing brand development projects for Tennent's Lager and creating the value proposition for Tennent's Velvet.

Throughout their career, Robin Burrowes has demonstrated a track record of success in driving brand growth, launching new initiatives, and achieving business targets.

Robin Burrowes attended the University of Strathclyde from 1987 to 1991, where they obtained a Bachelor of Arts (Hons.) degree in Economics with a specialization in Business.