Eftychia Taklakoglou is an accomplished professional with extensive experience in CRM, marketing automation, and digital marketing. Currently serving as a CRM Commercial Business Partner and Solution Architect at Imerys, Eftychia has previously held key positions at Satori Analytics, SAP, and Velti, where responsibilities included designing customer journeys, optimizing CRM setups, and executing marketing campaigns. Eftychia's educational background includes a Micro Masters in Marketing Analytics from the University of California, Berkeley, a Diploma in Digital Marketing from Ethnikon kai Kapodistriakon Panepistimion Athinon, and a Bachelor's degree in Finance & Auditing from the Technological Educational Institute of Epirus, Greece.