Katrina Blanthorne

Katrina Blanthorne is an Associate Strategy Director at Initiative, leading strategy for the Pernod Ricard portfolio since April 2021. Prior to this, Katrina held the same title at an agency focused on the global Carlsberg portfolio, contributing to significant New Business wins, including a notable achievement with Nike EMEA in 2022. From December 2018 to April 2021, Katrina served as Strategy Manager at OMD EMEA, where responsibilities included strategy and planning for high-profile Apple campaigns across key EU markets. Additionally, as a Senior Account Executive at Publicis Media, Katrina managed various aspects of the Heineken UK account, spearheading major campaigns. Early career experiences included an Account Executive role at the Financial Times and internships at Emakina.FR and Wunderman Thompson. Katrina holds a Master of Arts in English Literature and French from The University of Edinburgh.