Tony Jacobson

Director Of User Experience at INRIX

Tony Jacobson is an experienced professional with a diverse background in user experience, product development, and co-founding startups. Tony is the Founder of, a wine tasting app that provides users with expert wine scores. Tony also served as the Head of User Experience at INRIX, a transportation analytics company. Prior to that, they were the VP of Product at, where they focused on supply chain optimization. Tony has also worked as the Head of UX at Smartsheet and as a Co-founder of HxStory, a medical data visualization tool. Tony has also held roles as a Senior User Experience Designer at Real Networks, Co-founder of Ratio Interactive, and Strategist and Site Builder at Dual. Additionally, Tony has experience as a Co-founder, designer, and site builder for CrashShop, as well as a Consultant/Freelancer for various companies including CVS pharmacy, Girvin branding and Design, Ticket Master, Yahoo, and Microsoft.

Tony Jacobson attended Highline College from 1986 to 1988, where they studied Advertising and General Studies. Tony then went on to Northwest University from 1988 to 1990, pursuing a degree in Music. In 1992 to 1993, they attended Edmonds College to further their education in Digital Music and Production. Finally, from 1998 to 1999, Tony Jacobson enrolled at the School of Visual Concepts, focusing on Graphic Design and Advertising.


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  • Director Of User Experience

    July, 2020 - present

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