Melinda Prescher

Melinda Prescher has a diverse and extensive work experience in product marketing and customer solutions. Melinda is currently the Director of Product and Customer Marketing at Insightly - Modern CRM. Prior to this, they held the positions of Director of Product Marketing and Senior Product Marketing Manager at the same company.

Melinda also worked at Adobe as a Senior Product Marketing Manager, where they developed and executed innovative product marketing strategies for the Digital Performance portfolio. Melinda'sachievements include winning the 2016 Adobe Americas Achievement Award and defining yearly go-to-market strategies for service offerings.

Before joining Adobe, Melinda worked at FleishmanHillard as a Senior Counselor, providing marketing and communications counsel across financial services, technology, and healthcare practices. Melinda managed matrixed project teams and drove multi-channel digital marketing and events programs.

Melinda's experience also includes being the Senior Manager of eBusiness Product Management at Symantec, where they led global product marketing for the enterprise and consumer renewals businesses. Melinda was recognized with the Symantec eStrategy & Development Award for optimizing improvements to the consumer business.

Additionally, Melinda worked at HSBC as a Marketing/Client Development Manager, overseeing acquisition marketing and partnerships with retail accounts. Melinda led the redesign of Best Buy's digital acquisition flows as part of a premier digital initiative.

Melinda also has experience as the Principal of Prescher Consulting LLC, where they provided B2B and B2C marketing and communications consulting services to UnitedHealth Group and The Royal Bank of Canada. Melinda'sresponsibilities included creating measurable marketing campaigns and driving program strategy and execution.

Earlier in their career, Melinda served as the Senior Marketing Manager at HSBC, directly responsible for product marketing and optimization. Melinda successfully met all goals for net income, response, and cost per account and managed marketing teams in multiple US locations.

Melinda's work experience also includes a role as a Marketing Manager at Apple Inc., where they managed worldwide marketing communications programs for the online and retail stores. Melinda planned, developed, and launched numerous programs that drove revenue and profit growth.

Overall, Melinda Prescher has a strong background in product marketing, customer solutions, and driving innovative marketing strategies.

Melinda Prescher holds a Bachelor of Arts (BA) degree in English from the University of Minnesota. Melinda has also obtained a Master of Business Administration (MBA) degree from the Olin Business School at Washington University in St. Louis. In addition to their degrees, Melinda has obtained two certifications from Pragmatic Institute (Pragmatic Marketing + TDI) - Pragmatic Certified - Launch and Pragmatic Management Certified - (PMC-III). Melinda obtained these certifications in August 2019.