Richard Pash

Vice President Customer Service at Institute of Customer Service

Richard Pash serves as the UK Chief Customer Officer at Zurich Insurance Company Ltd since July 2016, where the organization is recognized as a leading multi-line insurer. Additionally, Richard holds the position of Vice President Customer Service at the Institute of Customer Service since October 2020. Between 1997 and 2004, Richard worked at Unilever as a UK/European Brand Manager for Cif, along with various marketing roles for brands such as Comfort, Persil, and Domestos. Richard earned a first-class MA degree in Chemistry from the University of Oxford from 1992 to 1996 and attended Exeter School for earlier education.

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Swindon, United Kingdom

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Institute of Customer Service

We are the independent professional membership body for customer service, working across all sectors to drive business performance through service excellence. We exist to improve your business performance by improving your customer experience. By working with business, the public sector and the Government, we are positioning the UK as world leaders in service – to build a strong economy.