Barry McMahon

Barry McMahon is the current VP of Marketing at Interactio. Barry has also worked as the Senior Manager - Global Product Marketing for LogMeIn, where they were responsible for all product marketing related activity for the Identity & Access Management division outside of North America. In this role, they had a key focus on products like LastPass and Central. Barry's objective was to stimulate and drive pipeline across key target markets in EMEA and APAC by collaborating closely with local, regional, and HQ stakeholders to ensure continuity in vision, strategy, market offering, and narrative. Barry also worked on developing and creating market-specific material to leverage the right communications mediums to influence the target personas.

Some of their responsibilities included:

• Ensuring the right message was communicated to the regional markets and customising and localising as required.

• Launching new product developments into market – some Global and some regional, co-creating and owning positioning, messaging and supporting materials.

• Working with all global stakeholders to align market specific goals with supporting marketing requirements.

• Creating a hybrid marketing plan containing global and local elements including primary market research, asset creation, activation plan, product roadmap, marketable moments, and conferences.

• Bringing innovative ways to connect with customers and prospects in regional markets given different levels of technology maturity.

• Being the primary internal and external evangelist for the IAM Business Unit (BU) for the international markets, including PR, Editorial, Advertorial, speaking engagements (webinars and conferences), enablement, and blogs.

• Co-creating and delivering global sales enablement and individually creating regional sales enablement to support value positioning of the BU offering.

• Supporting channel teams in positioning of the offerings through collateral and presentations for partner network.

• Commissioning competitive and market specific research to greater understand the key markets landscape.

Barry McMahon has an MSc in Technology and Innovation Management, with a focus on Innovation Management Within The Telecommunication Sector In Ireland - A Cross Case Analysis, from Technological University Dublin. Barry also holds a Postgraduate Diploma in Management of Technology (DT382), with a focus on Group Thesis: The European Regulatory Framework for the Telecommunications Sector, from Technological University Dublin. Additionally, they have a BEng in Electrical\Electronic Engineering from Technological University Dublin and a Diploma in Applied Electronics from Technological University Dublin.

They work with Domas Labokas - Co-Founder & CTO, Gary Nolan - Chief Revenue Officer, and Uroš Peterc - VP, RSI & Chief Interpreter. Barry McMahon reports to Henrikas Urbonas, Co-Founder & CEO.