Adrian Randall is an experienced professional in the field of marketing and insights, currently serving as Account Director for Australia and New Zealand at IWSR Drinks Market Analysis since October 2022. Prior roles include Senior Shopper Marketing Manager at Brown Family Wine Group, where Adrian was instrumental in driving category growth through customer business plans. As Retail Research Director at GALKAL, Adrian provided thought leadership and strategic direction for research projects, while previous experience at Simplot Australia involved developing joint category growth plans. Adrian also held leadership positions at Insights by Kantar, Carlton & United Breweries, Kraft Foods, Shopperpedia, and Diageo, contributing significantly to shopper insights and marketing strategies. Adrian holds a BSc Honours in Geography from the University of Wales and completed additional studies at the University of Cambridge.
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